Is your idea actually worth pursuing?
You’ve got an idea. Maybe a few. And somewhere between the excitement and the doubt, you’re stuck. Not sure if it’s worth chasing, or if you’re about to spend months on something that was never going to work.
This isn’t another “follow your passion” pep talk. It’s a straightforward scoring system that tells you if your idea has legs, or if you’re better off walking away now.
What the quiz checks
Idea clarity
Can you clearly define what you idea is and the problem it solves?
Demand Reality Check
Is this problem real and common enough?
Willingness to Pay
Will people actually pay to solve this?
Competitive Reality
How does this stack up against existing solutions?
Effort vs Reward
Is the juice worth the squeeze?
You’re not alone
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What you’ll walk away with
✓ 25 evidence-based questions across 5 key areas
✓ A clear score so you know exactly where you stand
✓ A breakdown of your weakest risks
✓ Personalised next steps based on your total score
✓ Permission to kill bad ideas before they cost you
Takes 30 minutes. Saves you 6 months.
Built from seeing first-hand what it takes for businesses to succeed
From a marketer who’s spent 10+ years working with founders and small business owners across tech, non-profit and professional services businesses, and who’s run her own from scratch since.
You should take this if
- ✓You’re seriously considering starting a business
- ✓You want a reality check before you commit time or money
- ✓You have one idea (or several) you can’t stop thinking about
- ✓You’re tired of analysis paralysis and ready to decide
- ✓You’ve failed before and want to de-risk next time
Skip this if
- ✗You’re just browsing for inspiration
- ✗You want someone to tell you what business to start
- ✗You’re not willing to be honest about your idea’s weaknesses
- ✗You’re looking for a guarantee of success
Got questions?
Is it actually free?
Yes. The quiz, your score, and your next steps are free. No card details.
I don’t have one clear idea yet, will this still work for me?
Yes. If you’ve got more than one idea in your head, run the quiz on your strongest one. It’ll tell you fast whether it’s worth developing further.
How is this different from just guessing?
Guessing is what got you stuck. This gives you 25 specific things to check against your idea instead of going in circles.