Research Idea Tool

Before you spend a cent, find out if your idea will fly.

Most new businesses don’t struggle because the founder didn’t work hard enough. They struggle because nobody checked the demand, the competition or the price before diving in. It’s one of the most common mistakes, and one of the easiest to avoid.

This free AI-powered tool gives you an honest research snapshot of your idea in about three minutes, with simple tests you can run this week.

Research my idea free
What you’ll walk away with after using this tool
An honest read on your idea, built from what you actually share.
✓
A clear verdict on your idea: promising, worth testing, or needs work
✓
Whether people are likely to want it, and the signs that would prove it
✓
Who you’re really up against, and where there’s room for you to stand out
✓
A starting price range, with the reasoning behind it
✓
Free tests to run this week, emailed to your inbox to keep
Three simple steps. No research experience needed.
Six quick questions, an honest snapshot, and tests you can try this week.
1
Tell us about your idea
Six plain-English questions about what you want to sell, who it’s for and where. Only three are needed, and rough answers are fine.
2
AI does the research thinking
It looks at demand, competitors and pricing for your idea and your location, and tells you honestly where it’s strong and where it’s shaky.
3
You get your snapshot
On screen and emailed to your inbox, with simple tests you can run this week to find out what’s really true.
Honest, not cheerleading.

Plenty of tools will tell you your idea sounds great. This one is built to tell you the truth: where your idea is strong, where it’s shaky, and the single biggest risk to watch.

It won’t make up statistics or invent competitor names. If you don’t know who your competitors are yet, it shows you exactly where to look. It’s built on ten years of marketing experience and powered by Claude, Anthropic’s AI.

Promising
The signs are good. Here’s how to prove it quickly and start.
Worth testing
There’s something here. Run these tests before you commit money.
Needs work
A big gap to fix first. Better to know now than six months in.
Ready to find out if your idea will fly?
It’s free. It takes about three minutes. Your snapshot is emailed to you when you’re done, with tests you can start this week.
Research my idea
No account needed. No marketing jargon. Just an honest answer.
Frequently asked questions
What does the Idea Research Tool do?

It gives you a quick, honest research snapshot of your business idea. You answer six short questions, and it looks at likely demand, your competitors and a sensible starting price, then gives you simple tests to run this week.

Do I need to have launched to use it?

No. It’s built for the stage before you launch, when you’re still deciding whether an idea is worth your time and money. Rough answers are fine.

Is the Idea Research Tool actually free?

Yes. No account, no card details, no catch. It takes about three minutes and your snapshot is emailed to you at the end to keep.

Can it tell me who my competitors are?

If you name competitors you know of, it looks at them directly. If you don’t know any yet, it describes the kinds of businesses and alternatives your customers are probably using now, and shows you exactly where to find the real ones. It never makes up business names.

How accurate is it?

Think of it as a smart starting point, not a guarantee. It works from what you share and doesn’t invent statistics. The tests it gives you are how you find out what’s really true for your idea.

What happens to what I share?

Your answers are used to build your snapshot and are emailed to you. Nothing is published or shared publicly.

What should I do after my snapshot?

Run the tests it suggests. Then use the free Customer Clarity Tool to get specific about who you’re selling to. If you’d rather talk it through with a person, you can look at working together directly.