Brand building and growth marketing made simple

Strategies to build and grow your brand – authentically, consistently and with clarity across your business

Gather your insights

Find out where your brand is currently positioned in the market. Identify your competitors, positioning and customer perception. Discover opportunities to improve your brand awareness.

Build your guidelines

Develop a comprehensive guide with your team to clarify your vision, mission, position and brand behaviours. Align your marketing team and agency to all work towards the same brand goals.

Grow your brand

Define and develop your growth strategy to scale your business. Use your brand playbook to position your business for the next level and let it assist you in making strategic decisions each and every day.

Welcome to Mood Marketing

Your brand growth is my passion. I know how hard and overwhelming marketing can seem. Over the last eight years I’ve worked with businesses from start-up to scale-up, and no matter what they are trying to achieve if they have clearly articulated their vision and purpose, and their teams are aligned – their success is preeeeetty obvious.

I’ve also spent most of my career in sole charge marketing roles, so I know how ‘going it alone’ can feel. My consultancy services and content are for marketers, entrepreneurs and small business owners. I offer advice and guidance on how to think clearer about your brand to achieve your growth goals. I’d love to meet with you!

Jillian Whitmore

Jillian Whitmore

Brand | Your tool for growth

Brand marketing is a long game, but an important one for setting up right at the beginning of your journey. A strategic brand strategy can set you up for growth and long-term confidence in the decisions you make for your business.

Stand out from the crowd with brand positioning

Brand positioning is the strategic steps you take to create a positive perception of your business in the minds of your customers. It’s how you position your solution against competitors in the market and endeavour to make yours more favourable. Sound like something you want to be doing for your business?

Brand building and growth marketing resources to get you started

Build your brand by downloading these resources.

Marketing persona template

A simple marketing persona template to help you define your target audience and improve your brand positioning and messaging.

Lean marketing strategy

The 30-minute lean marketing strategy for busy entrepreneurs looking to jump start their marketing activity. All the marketing basics – everything you need, nothing you don’t.

Let’s talk

I’d love to hear from you about your brand.

Marketing insights to help you grow your brand

How to build confidence as a small business owner

Build confidence as a small business owner by discovering your brand purpose. Make decisions easier with a purpose-driven business.

How to conduct a competitor analysis

A simple 6-step guide for small business owners to conduct a competitor analysis to inform a positioning strategy.