Brand building and growth marketing made simple
Strategies to build your brand and grow your business
Gather your insights
Identify your competitors, positioning and customer perception. Discover opportunities to improve your brand awareness.
Build your guidelines
Clarify your vision, mission, position and brand behaviours. Align your team to work consistently towards the same brand goals.
Grow your brand
Scale your business and use your brand playbook to leverage growth and assist you in making strategic decisions each and every day.
Welcome to Mood Marketing
Growing brands is my passion and I want to help you grow yours. I know how hard and overwhelming marketing can seem. Over the last eight years I’ve worked with businesses from start-up to scale-up, and no matter what they are trying to achieve if they have clearly articulated their vision and purpose, and their teams are aligned – their success is preeeeetty obvious.
My consultancy services and content are for marketers, entrepreneurs and small business owners. I offer advice and guidance on how to think clearer about your brand to achieve your growth goals. I’d love to meet with you!
Jillian Whitmore
Brand | Your tool for growth
Brand marketing is a long game, but an important one to get right at the beginning of your journey. A strategic brand strategy can set you up for growth and long-term confidence in the decisions you make for your business.
Stand out from the crowd with brand positioning
Brand positioning is the strategic steps you take to create a positive perception of your business in the minds of your customers. It’s how you position your solution against competitors in the market and make yours more favourable. Sound like something you want to be doing for your business?
Brand building and growth marketing resources to get you started
Build your brand by downloading these resources.
Marketing persona template
A simple marketing persona template to help you define your target audience and improve your brand positioning and messaging.
Lean marketing strategy
The 30-minute lean marketing strategy for busy entrepreneurs looking to jump start their marketing activity. All the marketing basics – everything you need, nothing you don’t.
Let’s talk
I’d love to hear from you about your brand.
Marketing insights to help you grow your brand
How to build confidence as a small business owner
Build confidence as a small business owner by discovering your brand purpose. Make decisions easier with a purpose-driven business.
How to conduct a competitor analysis
A simple 6-step guide for small business owners to conduct a competitor analysis to inform a positioning strategy.