Everything you need to go from business idea to first customers.
Mood Marketing gives aspiring founders and early-stage business owners free AI-powered tools to check an idea, understand their customer and test demand, plus one-to-one marketing guidance when you want someone in your corner.
No account needed. No marketing jargon. Built in Wellington, New Zealand.
Where are you in your journey?
Three free tools, in the order most founders need them. Start at step one, or jump in wherever you are.
Is it worth it?
New Business Decision Guide
Score your idea on demand, willingness to pay, competition, effort and personal fit, and get a clear answer on whether to go ahead.
Score my idea →Who's it for?
Customer Clarity Tool
Answer a few plain-English questions and get a detailed profile of your ideal customer: what they want, what stops them buying and what to say to them.
Find my customer →Will they pay?
Idea Research Tool
Get an honest snapshot of demand, competitors and pricing for your idea, with simple tests you can run this week.
Research my idea →Know your customer before you build the wrong thing
When you're not clear on who you're selling to, everything in your marketing becomes a guess. The Customer Clarity Tool asks you a few plain-English questions, then uses AI to dig deeper with follow-ups based on what you actually share. In under 10 minutes you'll have a real customer profile, emailed straight to you.
- What your ideal customer really wants
- What stops them buying, and what earns their trust
- The message that will cut through for them
Check the demand before you go all in
Most new businesses don't struggle because the founder didn't work hard enough. They struggle because nobody checked the demand, the competition or the price first. The Idea Research Tool gives you an honest verdict on your idea in about three minutes, with tests you can run this week.
- Whether people are likely to want it
- Who you're up against, and where you can stand out
- A starting price range, with the reasoning behind it
Not sure if your idea is worth pursuing? Start here.
The New Business Decision Guide is a free scoring system. It walks you through demand, willingness to pay, competition, effort and personal fit, so you can see whether your idea has legs or whether you're better off walking away now.
Get the free guide
From one founder to another
Most marketing advice is written for established businesses with budgets and teams. When you're starting out, you need practical, affordable help that actually works.
I created Mood Marketing because I've been there, building products, validating ideas and finding first customers. These tools are built on the frameworks I've used across more than ten years in marketing. No fluff. No jargon. Just practical help to get you from idea to launch.
Use the tools on your own, or if you'd rather not go it alone, we can work together directly.
Jillian WhitmoreFounder, Mood Marketing. 10+ years in marketing.
Everything you need. Nothing you don't.
Tools that do the thinking with you
Plain-English questions in, a real answer out. Built on frameworks from my 10+ years in brand strategy and demand generation, and powered by Claude.
Honest answers, not cheerleading
Clear verdicts and simple tests you can run this week, so you find out what's true before you spend your time and money.
Real founder support
Stuck on something? Hit reply on any email from me. I read every one and genuinely love helping passionate founders.
Rather have someone do this with you?
Not everyone wants to go it alone, and that's okay. If you'd rather have a marketing strategist look at your situation and tell you what to do, in what order and why, that's what I'm here for.
Work with meFrequently asked questions
What is Mood Marketing?
Mood Marketing is a marketing business based in Wellington, New Zealand, founded by Jillian Whitmore. It helps aspiring founders and early-stage small business owners with free AI-powered marketing tools and one-to-one marketing strategy.
Are the tools really free?
Yes. The New Business Decision Guide, the Customer Clarity Tool and the Idea Research Tool are all free. There's no account to create and no card details needed. Your results are emailed to you to keep.
Who are the tools for?
People thinking about starting a business, and owners in their first year or two who feel overwhelmed by marketing. You don't need any marketing knowledge. Every tool uses plain English and works with rough answers.
Which tool should I start with?
If you're still deciding whether to go ahead, start with the New Business Decision Guide. If you know what you want to sell, use the Customer Clarity Tool to get specific about your customer, then the Idea Research Tool to check demand, competitors and pricing.
Do the tools work outside New Zealand?
Yes. They're built with New Zealand and Australian founders in mind, including pricing in NZD and AUD, but anyone can use them.
How do the tools use AI?
The tools are powered by Claude, Anthropic's AI, and guided by marketing frameworks from more than ten years of practice. They work from what you share, don't invent statistics, and are designed to give honest answers rather than tell you what you want to hear.
Can I get one-to-one help?
Yes. If you'd rather work through your marketing with a person, Jillian works with founders directly on marketing and brand strategy. You can find out more on the Work with me page.
Insights to help you start and grow your business
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Brand is what makes you different, and AI slop is making everyone sound the same. Learn how the businesses winning right now are using AI for meaningful content.
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How to start a business when you have no idea where to begin
Feeling overwhelmed about starting a business? Here are the first steps to take when you have an idea but no clue what to do next.
Read the article →Practical marketing help for new founders
Mood Marketing creates practical marketing tools and frameworks for aspiring founders and early-stage small business owners. Whether you're figuring out if your idea is worth pursuing, checking demand before you spend money, or trying to find your first customers, there's a free tool built for exactly where you are.
Based in Wellington, New Zealand, and built for founders who want practical support, whether that's free tools or hands-on marketing consultancy.