Jillian Whitmore
Founder with 10+ years in marketing
My story
Early in my career, I was dropped into sole charge marketing roles, a diverse mix of professional services, physical products, and a B2B SaaS platform, doing everything from events to social to digital to partnerships. I had no idea what I was doing and no one to learn from. But the one thing I had was persistence and determination to figure out what it took to successfully build and launch products and brands for the businesses I worked for. From small business start-ups to scaling established brands. One thing that taught me fast: everyone will have an opinion on what you should do, but it’s not your job to please all of them. It’s your job to do what’s right for the business and the people it serves.
I watched founders and entrepreneurs struggle to know how to scale and even start marketing their businesses. There’s often no shortage of passion and belief in what they’re doing but they had very little understanding of how to find the insight they needed to make informed decisions about what they were building and for who, let alone how to find them and talk to them.
The shift
After that, I got obsessed with validation. Not the ‘send a survey’ kind. Real validation. Talking to people who had the problem. Asking what they’d already tried. Finding out what they’d actually pay. And listening for the exact words they used about their own problem, because that language is often the key to messaging that actually lands. Seeking the ‘ah-ha’ moment in a conversation that unlocks positioning.
I started using frameworks: customer interview scripts, competitor analysis grids, persona templates. Nothing fancy. Just structured ways to stop guessing and start knowing.
Why I built Mood Marketing
Over the last 10 years, I’ve worked in marketing for start-ups and scale-ups. I’ve run campaigns, built brands, launched products. I’ve seen what works and what doesn’t, including the hard way that doing five things half-arsed loses to doing one thing well, even when it means being the person who says no to the next shiny opportunity.
And I kept noticing the same pattern: founders who did research before building had better odds. Founders who guess? They burned out, wasting precious time and money.
But here’s the thing, most marketing advice is written for big companies with big teams. If you’re just starting out, there’s no playbook. Just expensive courses and vague blog posts, or endless overwhelming chats with AI.
So I built Mood Marketing. The exact templates and frameworks I wish I had when I started. No expensive courses. No fluff. Just fast validation and growth tools you can use today.