Gather insights

Learn how your customers perceive your brand and identify your competitive advantages by conducting market research. With an understanding of your target market and the competitive landscape you can uniquely connect your services to your customers.

Simple market research strategies to gather your insights

Marketing personas

Develop your marketing personas to gain a deep understanding of your ideal customer.

Competitor analysis

Conduct a competitive analysis to define your competitive advantage.

Positioning strategy

Strategically position your brand as more favourable to your ideal customers.

Download market research templates

How to conduct a competitor analysis

A simple 6-step guide for small business owners to conduct a competitor analysis to inform a positioning strategy.

Brand consultancy to improve your brand positioning

Basic

Basic analysis of your brand positioning and advice on what you could improve.

  • Existing brand identity
  • Existing brand personas
  • Current brand positioning
  • What you are doing well
  • What you could improve

Popular

Deeper analysis of your brand positioning, investigating what your customers say about your brand.

  • Existing brand identity
  • Existing brand personas
  • Current brand positioning
  • Customer survey
  • What you are doing well
  • What you could improve

Premium

A thorough analysis of your brand positioning, deep investigation about what your customers say about your brand and how you can make a greater impact in the market.

  • Existing brand identity
  • Existing brand personas
  • Current brand positioning
  • Customer surveys
  • What you are doing well
  • What you could improve
  • How to measure your brand

Let’s talk

I’d love to hear from you about your brand.