Marketing insights are everywhere and it can feel like a lot of white noise, especially for small business owners or new marketers starting out in their careers. Mood Marketing insights are written in an easy-to-understand way with advice you can put into practice immediately to grow your business, brand or career.
Entrepreneur’s guide to marketing: A 60-minute strategy
A simplified entrepreneur’s marketing strategy for any new business looking to gain more awareness and drive conversions for your new great idea!
Brand authenticity and why it matters
Authenticity means staying true to your core values, beliefs, and promises. Learn more about brand authenticity and why it matters.
How to create marketing personas that actually work
Marketing personas are fictional representations of your ideal customers and when used effectively they can help grow your business.
Brand consistency and why it matters
Consistency is key when it comes to building a brand that lasts. Learn more about brand consistency and why it matters.
The ultimate guide to building trust with customers
Building trust with customers is essential to the success of any business, and consistent branding is one of the most effective strategies.
Why is competitor analysis important?
Competitor analysis is important to help you position your brand with a strategy that’s sure to turn a few heads.
How to conduct a competitor analysis
A simple 6-step guide for small business owners to conduct a competitor analysis to inform a positioning strategy.
What is brand positioning
Brand positioning is the strategic steps you take to create a positive perception of your business in the minds of your customers.
How to build confidence as a small business owner
Build confidence as a small business owner by discovering your brand purpose. Make decisions easier with a purpose-driven business.
Basics of SEO
Search Engine Optimisation can be simple for business owners and non-marketers, it doesn’t need to be hard. Learn the basics of SEO.
Brand marketing strategy
Build business growth by developing a brand marketing strategy. Gain consistency, clarity and collaboration across your business.
I’ve worked with companies in both start-up and scale-up phases. I love helping new small businesses make sense of marketing fundamentals and empowering them to take their business growth into their own hands. Confidently scaling their businesses. Subscribe to the Mood Marketing newsletter to receive insights direct to your inbox.