Brand strategy

Strategy doesn’t have to be a scary word.

To begin creating your brand strategy, simply start by gathering insights, building guidelines, and defining growth goals. These three simple steps will allow you to position your brand with clarity and purpose for long-lasting growth.

Gather your insights

Find out where your brand is currently positioned in the market. Identify your competitors, positioning and customer perception. Discover the opportunities to improve your brand awareness.

Build your guidelines

Develop a comprehensive guide with your team to clarify your vision, mission, position and brand behaviours. Align your marketing team and agency to all work towards the same brand goals.

Grow your brand

Define and develop your growth strategy to scale your business. Use your brand playbook to position your business for the next level and assist you in making strategic decisions each and every day.

A brand strategy is a long-term plan that outlines the goals, values, and positioning of a company’s brand. It defines the company’s unique identity and how it wants to be perceived by its target audience. A brand strategy includes elements such as brand messaging, visual identity, target audience, and brand voice. It acts as a playbook for all marketing activities and ensures consistency in messaging and branding across all channels.

Differentiation: A strong brand strategy helps a company to stand out in a crowded market. It helps to differentiate the company from its competitors and creates a unique identity that resonates with its target audience.

Trust and Credibility: A well-defined brand strategy creates trust and credibility with customers. It helps to establish a company’s reputation and reinforces its values and mission.

Customer Loyalty: A brand strategy helps to build customer loyalty by creating an emotional connection with customers. A strong brand identity and messaging can make customers feel a sense of belonging and loyalty to a company.

Business Growth: A brand strategy is critical for driving business growth. It helps to attract new customers, retain existing ones, and create opportunities for expansion into new markets.

Brand marketing strategy guide

Build business growth by developing a brand marketing strategy. Gain consistency, clarity and collaboration across your business.

Examples of companies with successful brand strategies

Apple: Apple is known for its minimalist design and innovative products. Its brand strategy focuses on simplicity, quality, and innovation. Apple’s brand messaging is consistent across all channels and creates an emotional connection with its customers.

Nike: Nike’s brand strategy focuses on empowering athletes and promoting a healthy lifestyle. Its “Just Do It” slogan is recognized worldwide and has become synonymous with the Nike brand. Nike’s brand messaging is consistent across all channels and has helped to create a loyal following of customers.

Coca-Cola: Coca-Cola’s brand strategy focuses on creating a positive emotional connection with its customers. Its messaging emphasizes happiness, togetherness, and nostalgia. Coca-Cola’s brand voice is consistent across all channels and has helped to establish it as a global brand.

Airbnb: Airbnb’s brand strategy focuses on creating a sense of community and belonging for travelers. Its messaging emphasizes unique experiences, authenticity, and local culture. Airbnb’s brand voice is consistent across all channels and has helped to establish it as a disruptor in the travel industry.

In conclusion

A strong brand strategy is critical for business growth. It helps to differentiate a company from its competitors, build trust and credibility with customers, and create opportunities for expansion into new markets. Companies like Apple, Nike, Coca-Cola, and Airbnb have successfully implemented brand strategies that have helped to establish them as global brands. As the market becomes more crowded, having a strong brand strategy will become even more important for companies looking to grow and succeed.