Build your brand guidelines for clarity and long game growth
Get clear about what your brand stands for and how you serve your market by developing a playbook – your game plan for brand growth.
What does a Brand Playbook include?
Vision
- Why your brand/company exists.
- How you use this for all decision-making
Mission
- What services/products do you offer
- Who you serve and their problem (persona stories, market size)
Position
- How you compete (competitor analysis and perceptual mapping)
- How you look (branding and logo)
Behaviour
- How you conduct business
- How you act, speak, write and behave
