Jillian Whitmore
Founder with 10+ years in marketing
My story
Early in my career, I was dropped into sole charge marketing roles. I had no idea what I was doing and no one to learn from. But the one thing I had was persistence and determination to figure out what it took to successfully build and launch products for the companies I worked for. From small business start-ups to larger scale-up corporations.
I watched entire teams struggle with finding the insight they needed to make informed decisions about what they were building and for who.
The shift
After that, I got obsessed with validation. Not the ‘send a survey’ kind. Real validation. Talking to people who had the problem. Asking what they’d already tried. Finding out what they’d actually pay.
I started using frameworks: customer interviews scripts, competitor analysis grids, persona templates. Nothing fancy. Just structured ways to stop guessing and start knowing.
Why I built Mood Marketing
Over the last 10 years, I’ve worked in marketing for start-ups and scale-ups. I’ve run campaigns, built brands, launched products. I’ve seen what works and what doesn’t.
And I kept noticing the same pattern: founders who did research before building had better odds. Founders who guess? They burned out.
But here’s the thing – most research advice is written for big companies with big teams. If you’re just starting out, there’s no playbook. Just expensive courses and vague blog posts, or endless overwhelming chats with AI.
So I built Mood Marketing. The exact templates and frameworks I wish I had when I started. No expensive courses. No fluff. Just fast validation and growth tools you can use today.