Search Engine Optimisation (SEO) can be simple for business owners and non-marketers, it doesn’t need to be hard. This simple checklist will help you tick off the basics for each page of your website – optimising for organic growth.
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Why is an SEO Strategy important?
SEO is a low cost way to smartly position your brand as a source of authority within search engines. Using your industry knowledge and brand positioning, you can can easily configure your website content to be found in a crowded marketplace.
Depending on your industry, some keywords and search terms can be incredibly easy to target. The trick is knowing which ones are right for you and your business, and knowing what is important to your target market and optimising your content that they are searching for. Developing an SEO Strategy is your first step in optimising your website content for organic traffic. Your strategy should include your chosen keywords, your target personas and your content plan. As well as checking off the SEO best practice tasks in this checklist.
Still not sure how to implement SEO best practice?
Reach out for a free website audit and a discussion about how we can work on your SEO strategy together.
Remember, SEO is a long game, and the sooner you put in place best practices, the sooner you’ll see your site rank higher in result pages and increase the amount of organic traffic.
Discover more strategies to help you grow your brand
What is brand positioning
Brand positioning is the strategic steps you take to create a positive perception of your business in the minds of your customers.
Why is competitor analysis important?
Competitor analysis is important to help you position your brand with a strategy that’s sure to turn a few heads.